There's a new player in the outerwear game going by the name Aether Apparel. This philosophy behind the company is interesting. On their website the founders describe their motivation to launch Aether by saying:

We created Aether because we felt there was a gap in the market. As outdoor sport enthusiasts, we found our shopping options were often limited when looking for new gear. We could either go to the obvious performance-driven clothing lines, thus sacrificing design and style, or shop the more aesthetically pleasing lines and sacrifice performance. Being in our mid-thirties, we are no longer comfortable with the youth-oriented brands that made us look like teenagers on the ski slopes. To us, design and function should be equal.

The finished product is certainly unique. Based on their initial line of jackets, vests and hoodies they succeed in blurring the lines between the sheer performance one gets from buying a Mountain Hardwear or North Face jacket, and the more high fashion (but utterly useless) product from companies like Bogner.

Check out their site here.